Low budget, lots of fun.
Valvoline Instant Oil Change wanted to grow their presence on socials. We did just that by pushing them to do more humorous and shareable content.
Stats:
4 million total users reached
+83% follower growth on Instagram.
We were asked to highlight positive reviews with a static social post. Instead, we sold the client on a song. We gathered real reviews from all over the internet and turned them into a rockin’ positivity jam.
We were asked to create content around specific services that Valvoline Instant Oil Change offers. The first one was for their battery replacements. So, I whipped up a VO of a southern battery, attached it to a popular trend filter at the time, and sold it to the client. It did so well, they kept asking for it when different services needed to be highlighted.